How is Design Maturity Measured?
When measuring the effectiveness of a design function, one parameter that is constantly brought up is design maturity.
Design maturity is a measure of how well the design function is integrated into business functions and strategy. A successful design team is one that has a seat at the table for business decisions and is able to influence strategy and prop the organization for the next stage of growth.
At Cubyts, we’ve created a 6-dimensional approach to measuring design maturity accurately. This enables us (and by extension, our clients) to recognize design teams that require further integration and lay out the roadmap to bring more power to designers to grow the business to the next step.